One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
For example, you might write: "We rely on locally-sourced ingredients for our granola bars, and our local suppliers are dependent on good conditions for producing crops. If California faces more drought-like conditions, we may need to expand our supplier list into Oregon, Nevada or Idaho. We will prioritize working with California-based suppliers, however."
SmartBiz offers borrowers easy business loans with rates between 7.5% and 11%—among the lowest of the providers we reviewed. However, there is also a one-time origination fee of 2% to 4% that is due from the borrower, but because of the long terms offered, it does not significantly impact your APR. With an APR of 7.5% to 11%, you can expect a daily interest cost of $2.05 to $3.00 for every $10,000 you borrow.
If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re promoting your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.
Not everything is just a Google search away. Media organizations hire fact checkers to make sure that items in stories are accurate and that sources quoted really exist. Other organizations need people to find statistics and other data for presentations and reports. There are plenty of opportunities online to get started researching at home. Just be prepared to get into some really esoteric topics that will take you way beyond Wikipedia.
The wedding industry is one that will most likely live in perpetuity. This is meant to be a special day for a couple, but often turns into a chore because of all the planning that comes with it. Because it is nearly impossible for brides and grooms to be able to enjoy the planning of their wedding, they often pay professionals to do it for them. If you have strong organizational skills, are communicative, pay attention to the little details, and love weddings, then you could set up shop from the comforts of your home. To get started and build a portfolio, offer your services to a friend or family member. From there, you can start charging other clients.
If you want to separate your personal liability from your company's liability, you may want to consider forming one of several types of corporations. This makes a business a separate entity apart from its owners, and, therefore, corporations can own property, assume liability, pay taxes, enter into contracts, sue and be sued like any other individual. One of the most common structures for small businesses, however, is the limited liability corporation (LLC). This hybrid structure has the legal protections of a corporation while allowing for the tax benefits of a partnership.
Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
One way to get started might be to focus on children’s parities, which can be a bit simpler and less stressful to plan than adult get-togethers. Go further into specialization by following kid trends and offering superhero or Frozen parties. Remember that you’ll be competing not just with other party planners but with local restaurants and facilities, so excellent networking skills and a personal touch to your services will be important.
Of course, photography can take many forms, from photojournalism to portrait photography to general-interest stock photography. You’ll most likely go for either setting up a studio in your home or taking pictures for use as stock photos, as true photojournalism requires years of experience and almost never involves actually working from home. Keep in mind that stock-photo sites work on a revenue-sharing model, so simply selling pictures to one is unusual.
And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
Startups requiring significant funding upfront may want to consider an investor. Investors can provide several million dollars or more to a fledgling company, with the expectation that the backers will have a hands-on role in running your business. Alternatively, you could launch an equity crowdfunding campaign to raise smaller amounts of money from multiple backers. Crowdfunding has helped numerous companies in recent years, and there are dozens of reliable crowdfunding platforms designed for different types of business. It's not challenging to find a good option for your business should you elect to launch a crowdfunding campaign.
There’s no need to be an artist, just an expert in some form of art. Visit galleries. Get on their email lists, and go to their parties. Get to know their clients. Gallery owners will love you, even recommend your services, because you’ll be telling people to buy art from them. You don’t have to own any inventory. It’s pure consulting. There is almost no overhead cost for a business like this. It’s really about having a passion for art and a knack for earning people’s trust. And it’s fun!
If you’re adept at woodworking and have some basic equipment, it’s easy to get into business making deck furniture. It only requires a few items – a saw, a drill, a sander – and some creativity and passion for working with wood. If you have the tools or just want to turn your hobby into a business, this may be a great small business idea for you. In addition to creating new items, you could also focus on repairing existing wooden furniture or woodwork.
We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
You can absolutely use websites like eBay and Etsy! Try listing some items and making a professional Facebook page for yourself with a link to your eBay/Etsy pages. Then share the information with friends and family and get them to spread the word to people they know. Also, make sure that you have detailed descriptions and multiple pictures with anything you list online. This will help your listing show up in keyword searches, and you are more likely to sell something if the buyer knows a lot about what they are looking at.
Starting a new business online requires much less risk than investing your dollars into a brick-and-mortar storefront or downtown office. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days. Think you’re ready to become the next big entrepreneur online?
Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms, including your all-important company website. Use social media to spread the word about your new business, perhaps as a promotional tool to offer coupons and discounts to followers once you launch. Be sure to also keep these digital assets up to date with relevant, interesting content about your business and industry. According to Ruthann Bowen, client relations specialist at EastCamp Creative, too many startups have the wrong mindset about their websites.
In today's hotly-competitive marketplace, if you don't understand how to drive paid traffic and optimize your conversions, you need to turn to a company that does. The truth is that paid ads can get incredibly complex. Things like re-targeting and custom audience definitions, along with understanding the ebb and flow of everything with a sales funnel, is complex and confusing to most.
Like anything else in this world, you'll either need a lot of time or a lot of money. If you have both, then clearly, you're ahead of the game. But most people have more of the former rather than the latter. But considering that time is finite and we only have a certain amount of it, using your time wisely and managing your time properly is crucial to ensure your success.
Individuals or startups often look for people to review their products to encourage others to buy them. You can either get started with a profile on freelancing websites or approach companies directly, offering them a review in exchange for a monetary reward by becoming an influencer. Even better, if you have your own website or blog, you could write entire posts about their products, thus allowing you to charge more money in the long run and build a portfolio with tangible results to show future clients.
Did you major in a subject like English, history, or math in college, or do exceptionally well on the SAT exam? Do you have patience with children? If so, you likely have what you need to tutor kids in particular subjects. Seek out parents or teachers and let them know that you tutor students in a certain subject, and offer materials for them to share, and phone calls will often trickle in. You can get going locally or expand across the country by offering to tutor online.
A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it's determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up. Rather than spinning your wheels and guessing at where to start, follow this 10-step checklist to transform your business from a lightbulb above your head to a real entity.
If you have an eye for the little details, a packing service business could be your calling. When someone moves out of their home, they pay for removal services to take their belongings from their old house to their new one. But the process of packing all their belongings into boxes in the first place is extremely time-consuming. Why not offer people your time to do this for them while they are at work or busy running errands?
Before I talk about some of the methods for making money online, I wanted to address the role of pain versus pleasure. Every decision that we make in life is weighed on a pain-versus-pleasure scale. We will always do more to avoid pain than we will to gain pleasure, plain and simple. However, this is also what holds us back from succeeding in any endeavor.