There will always be someone who will do what you can do for cheaper. There will always be someone who does what you can do better than you can, at some point or another. The idea is that you can create a product, or market yourself, with the backing of an idea or concept that makes you stand out form the rest. People will buy what works as a general rule. We look for solutions. However if you have something that people can get behind, a reason as to why they should use you for a service or buy your product, then you can market yourself for whatever you want and people will be much more obliged to pay premium prices.
Before I talk about some of the methods for making money online, I wanted to address the role of pain versus pleasure. Every decision that we make in life is weighed on a pain-versus-pleasure scale. We will always do more to avoid pain than we will to gain pleasure, plain and simple. However, this is also what holds us back from succeeding in any endeavor.