Discuss contingencies. While you want to remain positive about the potential success of your business, it is good planning to think about the ways in which it might be challenged or fail. Think through how you will respond to problems, such as a downturn in number of customers or the loss of a key supplier. If you have specific parts of your business plan that might not work out, what are they and how will you respond to and accommodate these shortcomings?
YouTube is the third largest site in the world, so there’s no surprise that video is becoming one of the main communication mediums for businesses of all types and sizes. If you have video filming or editing knowledge, it won’t take you long to build your clientele. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. Producing a video might be one of the most attractive online business ideas with lots of creativity and challenges.
If you have a great product, but no money to invest in a physical storefront, staff, and bills, why not set yourself up online? Aside from the lack of huge monetary investment and time commitment, the marketing opportunities online are endless. Also, although a storefront is great for branding purposes, it does limit the size and scope of your audience. By setting yourself up with an e-commerce store, you can:
Although a bicycle repair service can be seasonal, there are opportunities to tap into multiple markets so that you can have an income year round. For cyclists who just use their bikes to go to and from work, offer general repairs and maybe storage facilities during the winter months. If you want to attract cycling fanatics, you can offer year-round repair services. A Saturday shop in the right location is the perfect way to gather a bit of a crowd that will surely spend hours discussing their common passion.
For example, you might write: "The proposed market for Ultimate Kids Granola Bars covers the entire Sacramento area public school system. There are 11 schools with a total of 2,000 children. Approximately 67% of these students buy lunch at school." Continue talking about your customers, your potential or existing relationships with customers, competitors, and so on.
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
As someone who's been immersed in a number of online industries for quite some time, I know a thing or two about what it takes to succeed in this arena. However, just like you, I started at ground zero with little knowledge, but a great deal of passion. What I learned along the way were some invaluable lessons from failure that hurt at the time, but helped immensely in the grand scheme of things.