Figure out the audience for your business plan. A business plan might be read by any number of individuals. Oftentimes, a business plan is written for investors or loan officers who need to quickly and thoroughly understand the nature of your business and your plan for success. This demonstrates that you have thought through key questions such as marketing and financial aspects, which will contribute to your ability to repay a loan or make a venture profitable for an investor.
Dennis Shirshikov is a small business finance writer here at Fit Small Business. Before joining the team, he worked with firms like Cantor Fitzgerald and BGC Partners. He then earned his master’s with a focus in Financial Risk Modeling and spent much of his career working in the startup space as a consultant and as a founder. When not working with small businesses, Dennis also teaches Economics at Queens College.
Before I talk about some of the methods for making money online, I wanted to address the role of pain versus pleasure. Every decision that we make in life is weighed on a pain-versus-pleasure scale. We will always do more to avoid pain than we will to gain pleasure, plain and simple. However, this is also what holds us back from succeeding in any endeavor.