Remember: The executive summary (or Lean Plan, or a one-page business plan) is usually your introductory communication with investors, so it will be your first impression. Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business. You should spend more time on this part of your plan than on any other section.
Almost everyone uses Facebook, Twitter, and Pinterest these days, but did you know that many companies will pay people to help them manage their social media accounts — sometimes even part-time from home? To find social media jobs, you can start by contacting businesses with a social media presence and scanning sites like Upwork.com for opportunities.
Facebook and Twitter are still the top business networks, but businesses often tend to struggle with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and a passion for photography, focusing your consulting business on one specific platform, like Instagram, can be a great way to make money while helping other businesses improve their content and achieve their business goals.
Having a blog may seem like an outdated business strategy, since nearly everybody already has one, but the competition should not deter you from starting this online business journey. If you love writing or have important information to share, blogging may be a profitable business for you. Starting a blog as a business is very simple with website builders like Weebly and WordPress, but the key to success is consistency and quality. To gain a steady following, you must continually write and produce high-quality content that provides value to your readers. Content that educates, informs or entertains your readers gives them a reason to follow you.
The rise of the chatbot has been extraordinary to witness. Thanks to the ubiquity afforded to us by chat on platforms like Facebook, we've grown quite used to chatting with friends and family across all our social media networks. That's why AI-powered chatbots present a new digital frontier for businesses looking to automate and relinquish much of the man-power it takes to have a chat with its customers.
If you enjoy writing, find a topic you’re passionate about and start a website dedicated to covering that topic and anything else interesting you want to talk about. All you need is a computer, some time, and some energy to consistently write. It can start as a hobby and turn into a business over time. And blog hosting can cost less than $12 per month.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
Today, if you're at all serious about succeeding in any endeavor, whether online or offline, you have to deliver enormous amounts of value. Yes, you have to do the most amount of work for the least initial return. This is especially true online. Why? Because it takes time to build authority and create an audience, two primary ingredients necessary to succeed in the wonderful world of commerce on the web.