Discuss contingencies. While you want to remain positive about the potential success of your business, it is good planning to think about the ways in which it might be challenged or fail. Think through how you will respond to problems, such as a downturn in number of customers or the loss of a key supplier. If you have specific parts of your business plan that might not work out, what are they and how will you respond to and accommodate these shortcomings?
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
Derek Halpern has built a really strong personal brand. He’s the founder of a software and business training company called Social Triggers and makes a LOT of money teaching people how to sell what they know best. And what he knows best is how to sell. If you’ve got some serious expertise, start making money out of it by selling online courses or simply teaching online.