Starting your own business is a good thing but getting it to run and become profitable can difficult and challenging. I have a mobile app in both Googlestore and Itunes, and am struggling to get downloads as I have not done enough marketing. Its a services marketplace app which will actually be competing with big and established names. I do not know how to market and promote the app, would need professional help and appreciate any advice.

Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
A corporate business plan for a large organization can be hundreds of pages long. However, for a small business, it's best to keep the plan short and concise, especially if you intend to submit it to bankers or investors. Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc. Potential money lenders and investors want solid research and analysis, not long, wordy descriptions. 
Although the number of people wanting to start their own business has grown, many still do not know how to organize themselves financially. Start by getting your Certified Financial Planner (CFP) certificate to show clients you are credible. On the other hand, if you already have the experience, you can start by advising individuals and then grow your empire to consult for larger organizations.
The second (and cheaper) path assumes that you have the design and dev chops yourself to build your dream software. Naturally, it’ll take more time to get your product off the ground, but being able to bootstrap the development of your software lets you retain more ownership in your business and be more in control of your path, making this a lower-cost, but higher time investment to make money selling apps.
Don't sacrifice morals for a quick buck — At the outset, you'll want to do all sorts of things to make money online, but don't sacrifice your morals for a quick buck. Not only will you put people off, but you'll lose Google's trust. You also shouldn't concern yourself with things like Adsense or other ads on a blog before you have around 100,000 visitors per day. Yes, per day. 
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