Starting your own business is a good thing but getting it to run and become profitable can difficult and challenging. I have a mobile app in both Googlestore and Itunes, and am struggling to get downloads as I have not done enough marketing. Its a services marketplace app which will actually be competing with big and established names. I do not know how to market and promote the app, would need professional help and appreciate any advice.

Considering that you have a finite amount of time, passive income should make up a large part of your work. If you're serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Wouldn't you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income? Invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop. 
Almost everyone uses Facebook, Twitter, and Pinterest these days, but did you know that many companies will pay people to help them manage their social media accounts — sometimes even part-time from home? To find social media jobs, you can start by contacting businesses with a social media presence and scanning sites like Upwork.com for opportunities.

Another option is to open a franchise of an established company. The concept, brand following and business model are already in place; all you need is a good location and the means to fund your operation. Regardless of which option you choose, it's vital to understand the reasoning behind your idea. Stephanie Desaulniers, director of operations and women's business programs at Covation Center, cautions entrepreneurs from writing a business plan or worrying about a business name before nailing down the idea's value.
New applications are launched on a daily basis and if you believe you have the skills to create your own and a unique enough idea, you should do it! Aside from the fact that you will have to invest little to no money to get started, it is far less time consuming than the average 9 to 5. Once you have created your application, couple it with the right marketing strategy and you'll be making money in your sleep. The best part about developing applications is that you can do it from anywhere in the world.
Describe how you intend to price your product or service. Pricing has to be competitive to attract customers but high enough to cover costs and generate a profit. Pricing can be based on markup from cost, value to the buyer, or in comparison with similar products/services in the marketplace. Breakeven analysis can help determine sales and pricing for profitability. You'll also want to take a look at Pricing Strategies to Increase Profitability.
It doesn’t pay much, but if you’re a healthy person and want to make a bit of extra money online, the AchieveMint app will reward you for doing things like walking, tracking your food, or taking health surveys. AchieveMint works by connecting to fitness apps you might already be using like Fitbit, RunKeeper, Healthkit, and MyFitnessPal and then giving you points for certain actions. For every 10,000 points, you earn $10 with no limit on your earnings.
Then don’t sell YOUR product or skills for $5. Other people, your competitors, are allowed to do whatever they want. If someone makes a product and markets it for $5, while you make a product that YOU consider to be much more valued and market it for $100, the consumer still has the power of deciding what they would rather spend their money on. I’ve worked in the culinary industry for 10+ years and the saying I’ve always heard is that if you can’t handle the heat, then get out of the kitchen. Anyone can tell you if something tastes good or bad, but that doesn’t mean they can create high quality meals like I can. That being said…
Mechanical Turk: Amazon's Mechanical Turk is a resource for doing human-intelligence tasks, or as the site commonly refers to them, HITs. You get paid a very small fee for any given HIT and you'll need a good deal of volume to make a substantial amount of money. But it is a resource you can use in your spare time to generate a small income online. 

People are turning to audio and visuals when it comes to technical subjects. However, you should consider doing an ebook first and turning it into an audiobook through a resource like Audible's ACX platform. You can hire a producer either through a royalty share program, so you don't have to shell out upfront cash, or you can do a pay-per-hour hire as well.
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