Use an Incubator. If you believe you have a solid idea and a workable business plan, you may want to consider a business incubator. Upon acceptance, these programs provide funding designed specifically to financially assist a startup company. Sometimes they offer office space or shared administrative services. Most incubation programs are sponsored by local or regional economic development organizations, and some are sponsored by colleges and universities.
Often, what happens is that we run into unscrupulous Internet Marketers (IMs) who have less-than altruistic intentions of extracting money from you rather than helping you to make it. However, this isn't something new. People have been falling for networking marketing, pyramid schemes, and affiliate marketing scams since before the start of the net.