In this section, you need to demonstrate that you have thoroughly analyzed the target market and that there is enough demand for your product or service to make your business viable. The competitive analysis includes an assessment of your competition and how your business will compete in the sector. You can turn to How to Write the Competitors Analysis Section of the Business Plan for help. The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown:
Use current resources in new ways. Like most young companies, we encountered a cash flow crunch at PC Care Support. We had about 50 employees, and we wanted to protect everyone’s jobs. We looked at all of our departments and all of our employees’ skill sets to see where we could generate revenue. A few employees in the tech support department stepped up and offered to develop software for other customers. Then a few in the marketing department offered to develop websites. We added website and software development to our suite of services and landed a contract with Nationwide Insurance, taking the company from negative cash flow to 15% net profit per month in three months. This got investors interested in our company, and it enabled us to have the cash we needed to get back to our core services.

Now, making money online should seem like a pleasurable activity. Why wouldn't we do just about anything to see things through, since it would be a major source of pleasure, right? Wrong. In the beginning, like anything else, we might get really excited about it. We might also set our hopes very high. But that all comes crashing down when we begin to fail.
×