"Be prepared to adjust," said Stephanie Murray, CEO and founder of Fiddlestix Candy Co. "There's a saying in the military that 'no plan survives the first contact' meaning that you can have the best plan in the world but as soon as it's in action, things change, and you have to be ready and willing to adapt and problem solve quickly. As an entrepreneur, your value lies in solving problems whether that is your product or service solving problems for other people or you solving problems within your organization." 
There will always be someone who will do what you can do for cheaper. There will always be someone who does what you can do better than you can, at some point or another. The idea is that you can create a product, or market yourself, with the backing of an idea or concept that makes you stand out form the rest. People will buy what works as a general rule. We look for solutions. However if you have something that people can get behind, a reason as to why they should use you for a service or buy your product, then you can market yourself for whatever you want and people will be much more obliged to pay premium prices.
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.[13]
Today, if you're at all serious about succeeding in any endeavor, whether online or offline, you have to deliver enormous amounts of value. Yes, you have to do the most amount of work for the least initial return. This is especially true online. Why? Because it takes time to build authority and create an audience, two primary ingredients necessary to succeed in the wonderful world of commerce on the web.
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