The executive summary goes near the beginning of the plan but is written last. It provides a short, concise, and optimistic overview of your business that captures the reader's attention and creates a need to learn more. The executive summary should be no more than two pages long, with brief summaries of other sections of the plan. See How to Write the Executive Summary of the Business Plan to get you started.
Describe the physical location of the business including location, land, and building requirements. Include square footage estimates with room for expansion if expected. Include the mortgage or leasing costs. Also include estimates of expected maintenance, utilities, and related overhead costs. Include zoning approvals and other permissions necessary to operate your business.
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