Pennsylvania is committed to helping aspiring entrepreneurs achieve their business dreams by providing the right training, guidance, and resources to help individuals make good business decisions as they plan and launch a new venture. Whether you’re just starting your business plan, choosing your business structure, or looking for business counseling and advice, we’ve got you covered.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
This process will be very different for service-focused entrepreneurs, but no less important. You have several skills that people are willing to pay you for right now, but those skills can be hard to quantify. How can you establish yourself and your abilities? You might consider creating a portfolio of your work -- create a website to show your artwork if you’re an artist, writing if you’re a writer or design if you’re a designer.
During my long search for an online business, I found a network marketing company that’s just about to do its public launch. It was set up specifically to run online. In this way, you can contact only the seemingly endless supply people that have already shown interest. You don’t have to worry about those dreaded headaches of old-style network marketing. Because it’s built into the process members are freely interact, communicating and supporting each other openly online without asking whose team they are on. With the network marketing business model and the vast market on the internet, I think that a lot more people will find this option appealing.
Understand how a niche website works. A niche website focuses on very targeted, specific information. The content must be specific, useful and interesting to your target audience. Successful niche websites get anywhere from 1,000 to 10,000 visitors per month. You build content on a particular keyword, and you make passive income with Google Adsense or through affiliate links.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
It’s one of the first ideas people have when they think of starting a business: making and selling crafts. That means there’s lots of competition. The good news, though, is that people just love crafts. But be careful. Don’t just sell anything and everything. Define a product line and choose a distribution channel (online, craft fairs, etc.), and stick with your plan. And, of course, be creative.
Strictly speaking, this isn’t really an at-home business, as most of the work takes place outside the home. But for dog lovers who don’t want other people’s pets staying overnight, dog walking is a viable business idea with a low barrier to entry. Still, there are considerations including researching the state of your local dog-walking market and addressing licensing and insurance concerns.
Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly with a great camera for taking Instagram photos, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.
Many of the same concepts that apply to making gift baskets or arranging flowers also apply here, but this time you’ll be putting people’s names on the things you send them. Personalization is especially hot for any sort of kids’ item, so don’t be afraid to be creative with the products you offer to personalize. Good photography, a good Website and some crafty skills will come in handy here.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.