Conducting thorough market research on your field and demographics of potential clientele is an important part of crafting a business plan. This involves conducting surveys, holding focus groups and researching SEO and public data. A guide to conducting market research can be found on our sister site, Business.com. It's also a good idea to consider an exit strategy as you compile your business plan. Generating some of idea of how you'll eventually exit the business forces you to look to the future.
How to Get It: Customer service is the biggest work-at-home field, with companies including Spiegel, Hilton, Best Western, HSN, 1-800-FLOWERS and many others using at-home reps. Fill out an application with staffing companies such as Arise, Alpine Access, VIPdesk, LiveOps, and Convergys, all of which vet the companies who are hiring through them. If you need benefits, search through a staffing company that will hire you as an employee (Alpine Access, VIPdesk and Convergys do this) rather than an independent contractor. If you're a contractor, you may be asked to pay a small fee (between $15 and $35) for a background check. While a fee can be a sign of a scam, independent contractors are responsible for their own expenses.
If you have a talent for helping people look their best, and know how to mesmerize with eyeliners and turn heads with lipsticks, consider using your beauty skills to pursue this easily profitable side business idea. For under $2000, you can start your own make-up artist business which can make for the foundation of a potentially lucrative side business idea that turns a profit largely by referrals and word-of-mouth from your happy customers.
Startups requiring significant funding upfront may want to consider an investor. Investors can provide several million dollars or more to a fledgling company, with the expectation that the backers will have a hands-on role in running your business. Alternatively, you could launch an equity crowdfunding campaign to raise smaller amounts of money from multiple backers. Crowdfunding has helped numerous companies in recent years, and there are dozens of reliable crowdfunding platforms designed for different types of business. It's not challenging to find a good option for your business should you elect to launch a crowdfunding campaign.